The $9.2 million international publicity blitz was expected to reach tens of millions of people in Australia, New Zealand, the United States, the United Kingdom, Japan and Singapore.
Loading
The Royal Australian Mint last week released $1 Bluey coins, with a set of three costing $55.
They are known as uncirculated coins, and are intended for coin collectors or as souvenirs, but they are also legal tender and may be redeemed for face value at banks.
A limited edition $19 Hammerbarn gnome sparked a frenzy when it went on sale at Bunnings in February, and then popped up on resale websites for exorbitant prices.
But there’s no tall poppy syndrome here. Bluey, created by Ludo Studio in Brisbane, is one of our city’s greatest success stories, streaming into 60 countries worldwide with a distinctly Brisbane flavour and backdrop, and we absolutely should celebrate that.
It just seems incongruous with Bluey’s theme that nothing beats spending time with the people you love – whether that’s playing cricket with friends, exploring the creek, or make-believe adventures with mum and dad at home – when the admission price of Bluey’s World is too expensive for so many home-grown fans to attend.
My kids love Bluey. I love Bluey – some of the best jokes are just for adults.
We watch the show. We’ve got Bluey books and even a T-shirt.
But I think I’d get a bigger “wackadoo” if I planned our own family Brisbane tour of real life Bluey landmarks, including New Farm Park, Orleigh Park at West End, the library, Bunnings, Milton train park and the Mount Coot-tha lookout.
Bluey’s World producers, HVK Productions and BBC, said the experience was one of the “largest and most ambitious immersive events” staged in Australia.
Loading
“A lot of love and effort has gone into creating this one-of-a-kind immersive experience,” they said in a statement.
“Careful consideration has gone into determining ticket prices and making them accessible for families whilst ensuring it will be an unforgettable experience for the whole family.”
If you decide to fork out, you would hope, at $3.71 per minute for a family of four, that the kids love it.
But it’s hard to predict what they’ll enjoy when sometimes the best memories are made for free or cheap, like making robot costumes out of cardboard boxes or helping mum make muffins.
Another example: my kids love the Queensland Museum.
Dinosaurs are cool, but the biggest attraction is riding the lift and escalators. And we can do that for free at the shops.
Luckily, the Queensland Museum’s perennial dinosaur exhibit is free.
I’m not suggesting Bluey’s World should be free, but a discount for Brisbane fans wouldn’t go astray.
Read the full article here
