Hollywood’s biggest stars are making sure their Super Bowl commercials are the big winners on game day.
While some sports fans are focused on the matchup between the New England Patriots and the Seattle Seahawks on Sunday, February 8, others are eagerly waiting to see which companies will deliver a buzzworthy ad for the big game.
In the days leading up to Super Bowl 60, brands like Pepsi, Michelob ULTRA, Nerds and Pringles shared teasers for their commercials.
Fanatics Sportsbooks’ Super Bowl ad with Kendall Jenner has already gone viral after The Kardashians star cheekily leaned into the long-running “Kardashian Kurse” rumor that fills the internet.
“Haven’t you heard? The internet says I’m cursed,” Jenner says in the TV spot. “Any basketball player who dates me kinda hits a rough patch.” Devin Booker later reacted to the ad with his own unique comment.
Keep reading to see even more memorable commercials, featuring celebrities like Post Malone, Sabrina Carpenter and more:
Pepsi Featuring Taika Waititi
Pepsi enlists a polar bear, which is long associated with competitor Coca-Cola, to take on the Pepsi Challenge. With help from actor Taika Waititi, the confused bear embarks on a journey of self-discovery. After meeting a fellow Pepsi Zero Sugar-loving bear, the pair find themselves “Coldplayed” and on a Jumbotron at a concert.
Pringles Featuring Sabrina Carpenter
Pringles’ Super Bowl ad features Sabrina Carpenter and her new man, Pringleleo – a snack of a soulmate made completely of Pringles crisps – in a deliciously unhinged love story.
Ritz Featuring Bowen Yang, Jon Hamm and Scarlett Johansson
Former Saturday Night Live star Bowen Yang, Jon Hamm and Scarlett Johansson find themselves on a playful island escape filled with treehouse debates, a lively beach party and plenty of RITZ Crackers at the center of the action. The ad leans into humor and the joy of sharing snacks – all while watching the biggest game of the year!.
Nerds Featuring Andy Cohen
Watch What Happens Live With Andy Cohen host Andy Cohen promises “juicy” news in Nerds’ bright and colorful Super Bowl ad. The Bravo star helps introduce candy lovers to NERDS Juicy Gummy Clusters.
Fanatics Sportsbook Featuring Kendall Jenner
In a new Fanatics Sportsbook commercial, Kendall Jenner pokes fun at her dating life when she playfully mocks the belief that NBA players who date her later become bad at their sport.
“The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory and [unmistakably] of the moment,” Selena Kalvaria, chief marketing officer at Fanatics Betting and Gaming, said of the ad in a press release. “With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”
Squarespace Starring Emma Stone
In her very first Super Bowl commercial, Emma Stone teams up with director Yorgos Lanthimos to remind people why it’s important to get your domain before you lose it. The ad follows Stone as she tries to register emmastone.com — only to discover that the domain is already taken. Suspense builds with each of her attempts, capturing the frustration of discovering that a piece of her digital identity belongs to someone else.
Michelob ULTRA Starring Kurt Russell, Lewis Pullman, Chloe Kim and TJ Oshie
Kurt Russell acts as a legendary instructor who coaches Lewis Pullman on how to unlock his competitive edge and outplay his friends when Michelob ULTRA is at stake. As Pullman levels up on the ski slopes, he surprises even the most elite athletes, like Chloe Kim and TJ Oshie.
Bud Light Starring Post Malone, Peyton Manning and Shane Gillis
Bud Light is rolling into Super Bowl 2026 in style as Peyton Manning, Post Malone and Shane Gillis travel to a wedding with a keg of beer. While the group’s driver questions the wedding registry gift, others are more worried about perfecting an upcoming wedding speech.
OIKOS Protein Featuring Kathryn Hahn
Set against the hills of San Francisco, OIKOS’s game day ad follows Kathryn Hahn and NFL player Derrick Henry on a cable car tour throughout the city. As unexpected hurdles arise, the duo discovers that OIKOS can provide the strength it takes to push through life’s uphill battles.
Kellogg’s Raisin Bran Featuring William Shatner
Kellogg’s Raisin Bran and William Shatner hope to tackle America’s fiber gap with a new commercial for Super Bowl Sunday.
“We wanted to talk about a serious health gap in a way that actually felt relevant to people’s lives,” Doug VanDeVelde, Chief Growth Officer for WK Kellogg Co., said in a press release. “By leaning into some fun wordplay with an absolute legend like William Shatner, we’re making sure the message about fiber is impossible to ignore.”
Ro Featuring Serena Williams
In Ro’s Super Bowl spot, Serena Williams shares the health improvements she’s experiencing on GLP-1s, including losing 34 pounds in a year and, as a result, reduced knee joint stress and steady blood sugar.
Dunkin’ Donuts Featuring Ben Affleck, Jennifer Aniston, Matt LeBlanc and Jason Alexander
Nobody told us this year’s Dunkin’ commercial was gonna be this way! Ben Affleck is asking for some solid feedback from a few familiar Friends, including Jennifer Aniston, Matt LeBlanc and Jason Alexander. Prepare for the full reveal on Super Bowl Sunday.
TurboTax Featuring Adrien Brody
When Adrien Brody signs on to play TurboTax expert “Janet,” he’s fully prepared to tap into the emotional agony and pain of tax season. In a surprise twist, however, the Oscar winner learns there’s no drama to be found when a TurboTax Expert handles taxes for you.
T-Mobile Featuring the Backstreet Boys
T-Mobile is teaming up with the Backstreet Boys to remind America why it’s better at T-Mobile. Expect more surprise cameos when the full ad airs in the second quarter of the Super Bowl on Sunday.
Frank’s RedHot Featuring Ludacris
Just in time for Super Bowl week, Frank’s RedHot is ready to launch the “Eat the GOAT” campaign, where the GOAT of hot sauce links up with one of culture’s true GOATs to celebrate what fans really show up for on game day: unforgettable food.
YouTube TV Featuring Jason and Kylie Kelce, Christian McCaffrey and Gordon Ramsay
YouTube TV’s Big Game ad asks, “What would the world look like if everything was ‘meh’?” — from “meh-gic” tricks and “meh-nus” at restaurants to “meh” professional athletes and un-legendary beards. Viewers will be reminded it isn’t worth settling for anything less than the best when it comes to watching your favorite shows, movies or the biggest live cultural moments in sports & entertainment.
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