Former AT&T spokeswoman Milana Vayntrub raised over half a million dollars selling “tastefully risqué” photos of herself to help victims of the devastating wildfires that tore across California.
Vayntrub, 38, revealed Tuesday that she surpassed the $500,000 mark as part of her Only Philanthropy, a play on the popular amateur adult video site, OnlyFans, that turned into “the best thing I’ve ever been part of.”
“I had this full-on crazy idea for an experiment,” Vanytrub wrote on Instagram. “After the LA fires this year, I saw that what people really needed was some cash. So I wondered if you and me could try something ridiculous and team up to help the people affected.”
The actress and model, best known for her longtime role as “Lily” in commercials for the telecommunication company, teased potential donors that they would receive “flirty and tastefully risqué” photos of her — while she ruled out nudity.
Vanytrub began offering her “exclusive pictures” to people in exchange for their donations to a GoFundMe set up by Bridget Bradley, a single mom who lost her East Altadena home in the deadly Eaton wildfire in January.
The initial donation drive raised $170,000 in four days and helped Bradley, who has three children, including a then 5-year-old son with Cerebral Palsy, pay for a year of housing, medical expenses and a new car.
“Only Philanthropy trades exclusive content for real-world impact,” the company’s website states. “We raise money for urgent causes quickly, by offering our generous supporters something a little flirty, a little silly, and with a whole lot of heart.”
The “This Is Us” alum kickstarted a second project during the summer, where she raised $350,000 in a week after the success of her first venture.
The funds later went to My Tribe Rise, an Altadena-based organization that has been assisting elderly, disabled and under-insured individuals to “rebuild their lives.”
The massive donation was split into direct grants for the fire survivors.
The first two campaigns had 3,500 donors that donated an average $120 with less than ten hours of work for the “creators,” the company revealed.
Because of the initial success, Vayntrub is exploring more options for Only Philanthropy, seeking new projects and causes to raise money for, including justice reform, homelessness, LGBTQ+ rights and climate resilience
“We’ve raised over half a million dollars together this year. Now let’s grow this into something bigger, stranger, more powerful, with more creators jumping in,” Vayntrub said.
The company operates on a tier payment system with each level of donations “getting flirtier,” the site states.
A $1,000 donation also gets the donor a chance to get a signed Polaroid from Vayntrub’s shoot.
The digital photos sent out are digitally watermarked with the donor’s email to ensure none of the pictures are leaked online, and if they are, the company would know where they originated from.
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