The final touches on Lune Croissanterie’s Sydney store were done, and the grand opening was set for Saturday morning – five years after the famed Melbourne bakery started pursuing a NSW expansion.
But after “such a stressful lead-up”, founder Kate Reid was so burnt out that she didn’t think she’d have the energy to cut the proverbial ribbon.
Kate Reid at Lune’s Sydney grand opening on Saturday. Credit: Flavio Brancaleone
“Our social media looks like we’re flying and punching and kicking and just going, but my body’s been broken this week,” said Reid, who first opened Lune in the Melbourne suburb of Elwood in 2012.
“Just yesterday, I said: ‘I’m not sure if I’m going to get through tomorrow with the energy required’.”
Reid was hooked to an IV drip at a Sydney health clinic on Friday afternoon, hoping the spellbinding powers of essential nutrients and fluids would rescue her from complete exhaustion.
And while unsure if it was “the drip or the adrenaline”, Reid – with her brother and business partner Cameron – cut a spritely figure when opening the doors of Lune’s flagship store at Rosebery Engine Yards at 8am on Saturday, where hundreds of Sydneysiders – the earliest of whom had lined up at 4.30am – eagerly awaited what The New York Times called the “best croissants in the world”.
The queue stretched hundreds of metres from the Mentmore Avenue entryway, with Lune staff busy delivering glasses of water to foodies who braved the stifling humidity.
Among those towards the front of the line was an off-duty federal Environment Minister and Sydney MP Tanya Plibersek, who congratulated Reid at the counter.
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