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The Fitbit Air.

Fitbit/CNET

Google’s latest health announcements lay out a clear vision for where both the company and the industry are headed. Wearables, like the new Fitbit Air, are becoming gateways to Gemini-powered software designed to help people understand years of biometric data, including medical records.

The rebranded Fitbit app, now called Google Health, includes an AI health coach that can personalize training advice using data pulled directly from a person’s health history.

Google is not alone in the race with companies like Whoop and Oura are already building out their own AI health coaches. 

But first, there’s a trust problem to solve. Letting Gemini draft an email is very different from letting it interpret your medical history. Health data has a long history of being exposed, shared, or sold, and even strong privacy promises have failed before.

Before this AI-driven health future becomes reality, companies like Google will need to convince users that their most sensitive data is actually safe.



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