At the ‘2025 Osaka Kansai World Expo (Osaka Expo), which is considered one of the world’s three major international events, Natural&Fun 4 types of hair care will enter the ‘Korean Pavilion Pop-up Store.’

Natural&Fun is a trendy design that presents a line where you can feel the olfactory pleasure at the same time with the natural scent of 100% pure essential oil used for aromatherapy as well as visual pleasure.

In addition, developing and launching products with functional raw materials that can immediately feel efficacy even with only experience products.

Following the 2022 YuzuWhip Aromatherapy Shampoo and Treatment, MintWhip Shampoo, a shampoo for oily scalp, was released in 2023 based on consumer evaluation, and the new MintWhip Water Treatment, paired with MintWhip Shampoo, was first unveiled in crowdfunding in October 2024.

As soon as it was released, it boasts an 809% funding rate, and the whole of four types of Natural&Fun hair care came out to the world. The product is a fresh water type formulation that can be used even by oily scalp without treatment, and when it touches wet hair after shampooing, it generates mild heat, which penetrates “three types of proteins” and “PDRN,” which has the effect of hair steam packs at a hair salon.

Natural&Fun CEO Lee Tae-jung said, “We introduced the complete four types of hair care at the 2024 Seoul International Sourcing Fair, the last event of this year, and we will continue to communicate with overseas buyers and offline customers as we will enter the pop-up store of the Korean Pavilion in the Osaka Expo next year.”


The ‘2025 Osaka Expo’ will be held for 184 days from April 13 to October 13, 2025 at the site of the Yumeishima Artificial Island Expo in Osaka, and 161 countries around the world will participate.

Company Name: Natural&Fun.
Contact Person: Lee Tae Jung
Email: riridayo@naver.com
Country: South Korea
Website: https://naturalnfun.com

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